Thermodynamic Active Inference Pong Agent
Real-time inference and action selection using variational free energy minimisation.
View demoI help organisations build models that explain, predict, and act under uncertainty: from neural data to autonomous systems and strategic decision-making.
Alex is a neuroscientist and AI researcher at the University of Exeter, where he leads the Computational Psychiatry & Neuropharmacological Systems (CPNS) Lab and serves as Director of Business Engagement & Innovation for Psychology.
His work focuses on building models that explain complex data, recover hidden structure, and enable adaptive decision-making. This combines dynamical systems modelling with Variational Bayes/Laplace inference, and extends across neuroscience, AI systems, and real-world optimisation problems.
He develops inference methods and generative modelling frameworks used internationally, including Dynamic Causal Modelling, thermodynamic variational inference, and active inference. These approaches are designed to handle nonlinear, uncertain, and high-dimensional systems where standard methods often break down.
Alex works with neurotechnology companies, AI research teams, and industry partners to solve hard modelling and decision problems — from extracting latent structure in complex data to designing adaptive, uncertainty-aware systems.
Much of this work is demonstrated through interactive simulations and agents, spanning control systems, planning under uncertainty, and embodied AI in physical environments.
Working examples of inference, decision-making, and adaptive systems applied to control, planning, and real-world environments.
These are not toy models; they illustrate how principled generative modelling and probabilistic inference can be deployed in real-world settings.
I’ve been applying similar approaches in industry contexts - happy to discuss if relevant.
Real-time inference and action selection using variational free energy minimisation.
View demoPlanning and navigation under uncertainty using belief-driven policies.
View demoNegotiation between competing objectives (safety, goals, uncertainty, energy).
View demoEmbodied agent operating in a 3D physics environment with perception-action loops.
View demoFour service lines focused on solving complex modelling, inference, and decision problems: from scientific data to AI systems and real-world optimisation.
Rigorous modelling and scientific insight applied to product, research, and investment decisions.
Designing systems that act under uncertainty using principled inference and planning frameworks.
Fitting complex models to data to recover hidden structure, dynamics, and mechanisms.
Turning complex data into actionable signals for research, products, and decision-making.
Representative projects illustrating how principled modelling and inference unlock value across AI systems, data analysis, and real-world decision-making.
Designing agents that plan and act using probabilistic inference rather than fixed reward functions.
Using advanced variational inference (e.g. thermodynamic VI) to estimate parameters in complex, unstable models.
Recovering underlying mechanisms and latent structure from data, rather than relying on opaque predictive models.
Extracting meaningful structure from noisy time-series data (e.g. EEG, behavioural, or sensor data).
Clear tiers for rapid advisory, scoped projects, or ongoing partnership.
High-leverage strategy or technical consults.
£500–£1200 per session
Bespoke analysis or modelling with deliverables.
£2,000–£10,000 per project
Ongoing collaboration and technical advisory.
£1,500–£3,000 per month
Day-rate option: £800–£1,200/day depending on scope and IP terms.
If you'd like to discuss collaboration, consulting, speaking, research partnerships, or applied AI / modelling work, send a message below.